Marketing Research Essentials
4th Edition
PowerPoint Presentations
If you would like to print notes, select chapter and save to your desktop. Open the file, click on view, click on master, and click on handout master.  From there you can choose which layout you would prefer. 
(the one with 3 slides on the left is best, as it has lines to the right for note taking)

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Chapter 1

 

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Chapter 9

 

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Chapter 2

 

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Chapter 10

 

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Chapter 3

 

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Chapter 11

 

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Chapter 4

 

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Chapter 12

 

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Chapter 5

 

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Chapter 13

 

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Chapter 6

 

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Chapter 14

 

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Chapter 7

 

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Chapter 15

 

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Chapter 8