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In this session, they want to see the five faces that make up the design thinking process, and they

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are also going to see the historical perspective on design thinking.

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So design thinking is essentially a solution oriented approach.

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It's also a problem solving method of like Six Sigma.

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Lean on many other approaches, just that design thinking is a right brain oriented problem solving

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approach.

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It is important to note that design thinking is a fantastic tool to manage complex problems, problems

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that are poorly defined or the solution is absolutely OK.

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We go about the process by understanding the human needs.

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It's important to note that many of the failures of organizations happen because the human needs are

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more clearly understood, meaning what they offer as a product or service is not really addressing the

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human needs.

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There is no requirement in the first place.

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We solve problems by reframing the problem instead of focusing on the problem, focus on the solution,

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we brainstorm for identifying multiple solutions.

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You can prioritize.

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Design thinking also involves prototyping, in fact, is one of the very important aspects.

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OK, so all these things make up the design thinking process, the five steps that we are going to see.

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They are not sequential.

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They can be treated.

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And a few things can happen in parallel worlds.

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So understand, these five stages will really empower an organization or an individual to solve complex

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problems in our companies, countries and even in our lives.

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So that's the beauty of design thinking.

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So if you really look at the history, OK, we can trace it back to the late 60s when the Nobel laureate,

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Herbert Simon, he outlined the design thinking process in his seminal text on the science of the artificial

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OK, very highly developed, a seven step approach to all the first formal models of design thinking,

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because if you see that these five phases are quite commonsensical.

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But it was he who gave a lot of formal structure to this process.

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Right.

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As I noted initially when he conceded there were seven faces to the popular model that is currently

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being used in this five step approach, we want to focus on the five step approach.

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But please note that what Herbert Simon proposed in the late 60s was a seven step approach.

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The first step approach that we are going to use is quite effective in solving the problem or any challenges.

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Right.

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So this is on the history of design thinking, right?

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It's come along with design.

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Thinking is attracting a lot of attention in the last 10 years or so as the complexities of problems

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increases, as the pace of change increases, design thinking is a very, very important tool to solving

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and managing the problems of today's world.

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Right.

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At its core, it's a customer centric.

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As I said earlier, it's a solution oriented approach to right brain oriented approach and is also customer

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centric approach to people oriented approach.

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Because we are talking of empathy.

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We are talking of looking at the problem as an opportunity rather than as a challenge or a roadblock.

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Right.

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So there are multiple aspects to it.

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Right.

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There is the technology component that is the cultural right is the business, that is the employees

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company.

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But at its core, it is customer.

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At its core, it's customer.

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I want to take a moment to deep dive on culture wars, innovation and design thinking, or at its core

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there.

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It's all about culture, right?

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You can provide training.

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You can run projects on innovation and design thinking.

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But if the culture of the organization doesn't incorporate the right wing approaches of innovation and

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design, thinking, the organization is not going to benefit, not even in the medium term.

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Don't forget about the Long-Term, right?

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So our organization should attempt to blend the left brain and right brain approaches in solving problems.

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So culture definitely plays a role, right?

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It's essential that organizations foster a culture of innovation, experimenting things.

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It's okay to fail, but you can fail.

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In fact, can you fail fast so you can learn from the mistakes and offer a better solution to your customers

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and to the market.

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So culture is a very, very important aspect, one that will go a long way in providing benefits to

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the organization.

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Right.

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So it's one thing about knowing what is design, thinking how to apply.

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But culture is a totally different thing and organizations must focus equally on the culture aspect.

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So this is the five step process, right?

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We start with empathise, OK, define.

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I did prototype and test, as I indicated earlier.

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These are not sequential and many of these steps can happen in parallel.

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They can very well be triggered because you can learn from mistakes.

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But at the core, right, it's a solution oriented approach.

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You view the problem as an opportunity to provide a solution.

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Right.

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To understand the human needs.

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Emphasizing emphasize on photo time, I introduce the concept of free fast in the previous line.

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Design thinking approach.

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Lays a lot of emphasis on experimentation, right?

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When you experiment, you'll want to fail sometimes if you don't have the appetite.

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For failure, don't even think of design, think.

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Right, because when you try something.

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That is a probability that you should be prepared to say.

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So very fast, so you can learn from the mistakes, recover fast from the failure.

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Very, very important aspects of design.

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That's why we prototype so you can test the solution with a small group of customers you love, OK,

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the emphasis is a lot of emphasis.

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Also, the emphasis is on speed.

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The emphasis is on people and customers.

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You start with understanding the human needs.

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Starts with understanding the requirements like.

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In simple human need, those OK, then we try to reframe the problem, we idiot.

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We look for many, many ideas.

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Then we validate it and then we expect.

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So this is the five step approach, one that you can use it to redefine your process to offer a better

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customer experience, you running a service process, service delivery process, or if you're planning

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to launch a product, it can be a physical product or it can be a software product.

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Many, many applications, you saw your building user interface, you can apply the design thinking

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approach right to one model used in multiple industries.

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To innovate and to address.

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One key aspect to note is in all of this.

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It's important to start with your problem or objectives, right?

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What is it that you're trying to solve?

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It's important to articulate clearly alignment objectives before you start the design thing, because

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at the end of the process, let's say you rolled out a new product product announcement service.

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You need to validate if that particular announcement or rollout is addressing the problem or objectives

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you had causing.

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This is very important, right?

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So you approached the design thinking within the boundaries.

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All your problems and objectives that you're trying to address.

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Right.

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You think that I'm constraining the innovation of the thinking process, that's not the objective here,

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is to clearly articulate what is it that you're trying to solve?

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Right.

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Why are you holding what are you trying to solve?

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Optical.

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Define on to get a sign off from all the stakeholders, then start the process.

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Right, because this is not a theoretical exercise in an organization, if you are ruling out a product

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or ruling out a service, that is money, what you need to have a clear return on investment.

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Right, even if you allow for things to feel right, this is not an academic exercise.

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Right.

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So it's important that you have the objectives on problem areas in mind as you start the design process.

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Remember what I said?

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I want to blend the right brain with the left brain approaches, right?

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What about like what are the advantages and disadvantages are it is too much to do, right?

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Yes.

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The focus of this program is about design thinking.

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That doesn't mean that we stop looking at the things like return on investment or the what is the tangible

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benefit of a new product or an announcement from.

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Right.

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So everything is measured in terms of numbers and with respect to what you decided at the beginning

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of the program.

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Right.

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So please keep this my keep this in mind.

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This is also an important aspect as you kick off your innovation or design thinking to.

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Kim.

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So having seen the five step approach, right, the five stages that can happen iteratively empowerment,

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right?

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We've seen that.

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Now let's understand that can applied apply design.

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You can apply design thinking for product development, software development, especially software,

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product development, user interface, service design.

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You're rolling out a service.

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You could be running a restaurant.

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Or you could be running a series resort.

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Could be running a ticketing service, so you're offering service to customers and that is the service

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design and you can apply design thinking all these scenarios.

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So two things that you need to keep in mind is.

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How the organization relates itself to the users, right?

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This is important aspect because this will form the basis for your innovation solution.

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Right.

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And equally important is how you prototype the products.

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Right.

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Design thinking, as I've been telling you, to balance or a blend of left and right, rightly so left

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brain is analytical thinking and right brain is more into innovation ideas.

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So design thinking is actually a balance is actually a blend of these two approaches.

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Right.

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And I said intelligent design thinking is all about people.

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And I say people, it's about employees, it's about customers and design thinking integrates the elements

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of people.

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Technology and more importantly, viability.

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Remember what I said when I talked about the five stages keep the objectives of the problem areas in

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mind as you start your design thinking just because design thinking is equally about liability.

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This is not an academic exercise.

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Right.

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So when you are thinking of innovation, when you're rolling out a new announcement to a product, liability

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is a very, very important aspect.

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In fact, that is the reason you do a pilot.

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That is the reason you do a prototype.

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You want to validate your business idea before you can roll it at a much larger scale.

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Claire.

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So that's what I wanted to cover in this session.

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So we saw the five step approach, five phases involved in the design thinking process, the importance

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of keeping the problem and the objectives of mind.

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It is all about viability, design.

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We also learned that design thinking is so people centric approach.

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When I say people, you're talking of employees and customers.

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OK, so good.

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So that's what I wanted to cover in this session.