Success in the world of dispensary ECOM SEO is all about tracking the right metrics. In order to measure how well your online dispensary is performing, it's crucial to keep an eye on key indicators that can help you understand where improvements are needed and where you're excelling.

One important metric to track is organic traffic. This refers to the number of visitors who find your website through search engines like Google without any paid advertising. By monitoring your organic traffic, you can see how well your SEO efforts are paying off and whether your website is ranking well for relevant keywords.

Another crucial metric is conversion rate. This measures the percentage of visitors to your site who make a purchase or take another desired action, such as signing up for a newsletter or contacting customer support. A high conversion rate indicates that your website is effectively turning visitors into customers, while a low conversion rate may signal that there are issues with your site's user experience or product offerings.

It's also important to track bounce rate, which shows the percentage of visitors who leave your site after viewing only one page. A high bounce rate could indicate that visitors aren't finding what they're looking for on your site or that there are technical issues preventing them from navigating easily.

In addition to these key metrics, it's important to keep an eye on other performance indicators like average time spent on site, pages per session, and top-performing keywords. By regularly monitoring these metrics and making adjustments based on the data you collect, you can improve the overall success of your dispensary ECOM SEO efforts and drive more traffic and sales to your online store.